It is not so much that my creative and logical minds conflict, more that they like to work in different ways. When I am being artistic, I wholeheartedly immerse myself into a stream of creativity. The internal process that we go through as artists, is no less than deep as we often create from our subconscious. Therefore, to strategize creativity is complex because not only does it contrast with our initial interpretation of it, it also never seems to quite do it justice. Design communication (or public relations as it is called in layman's terms) merges creativity and logic. It is about appreciating a work of art and communicating its presence. Could there be a task more fabulous than that? After all, it is vital that beauty is advocated; but equally vital is that we are 'outside' that beauty. One of the reasons I enjoy working with new designers so much is because often, they possess this raw energy that has not yet been cultivated by the business world. And that is important because whilst having an understanding of business is good, it is essential that you don't lose your sense as a designer first and foremost. For that reason, it is important to have objective eyes which comprehend your brand and can translate its message to the right people. So often is PR overlooked; but I implore you to appreciate what I stand for; that our design addiction is fuelled by communication and that without it, we would live in a world where the most phenomenal collections go unnoticed and brilliant talent, diminished. That, my darlings, is the importance of design communication.
Francesca Barrow, Founder of Façonner
